The Queen Elizabeth II National Trust was set up in 1977 by visionaries who wanted a way to legally and permanently protect the native biodiversity on their properties. Produced in partnership with Agrarian.
They wanted this process to be voluntary. They also wanted to retain ownership of the land they were protecting. The National Trust was established to help them realise their aspirations.
The body of covenantors has grown from a handful in the late 1970s to around 4,400 today, located across New Zealand from Rakiura/Stewart Island in the south to the tip of the North Island.
Rebranding both their quarterly magazine, Annual Report and advising on the design of the website enabled us to re-energise and reposition The Queen Elizabeth II National Trust to the next generation of covenantors around the country.
Artwork & design produced in partnership with and on behalf of strategic agribusiness sales and marketing client Agrarian