Twenty five years after being the market leading childcare centre in Hawke’s Bay, the Village Kids brand was in need of a rethink and a refresh.
Various new name options were considered before agreement on Little Magpies. In a crowded childcare market, we needed to create a brand that was fresh, fun and versatile enough to work across three business streams: Childcare Centre; Out Of School Care; and Home-Based Childcare.
A logo isn’t a brand. We needed to build a design system around it that took its cues from the logo but gave us a versatile palette of colours, graphic elements and character illustrations to bring the brand to life across a multitude of applications – from stationery, through website and mobile applications, to vehicles.
The result is colourful, distinctive and fun.