With a new brand narrative and brand essence (Future shapers) established for Agmardt, it was timely to consider an evolution of the logo also.
The existing logo has many positive attributes, not least of which are its distinctive yellow and black colour-way, and unique font. However it was beginning to look a little dated for an organisation that is positioning itself on the ‘leading edge’ of agribusiness innovation.
With a very minor and thoughtful evolution the logo came become a lot more contemporary and better reflect Agmardt’s new brand positioning. Collateral included video, website, logo design, stationary and brand guide.
Artwork & design produced in association with Agrarian